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<a href="https://gcc.sites.olt.ubc.ca/2012/05/11/the-greenest-city-conversations-project/" title="The Greenest City Conversations Project"><img src="https://gcc.sites.olt.ubc.ca/files/2011/05/gccp_header_logos-150x150.jpg" alt="The Greenest City Conversations Project" class="thumbnail thumbnail " /></a>

The Greenest City Conversations Project

Until recently, the dominant trend in both research and practice on the promotion of sustainability behaviour has been to focus on the provision of information in order to change people’s attitudes, beliefs, and subsequent  individual behaviour (Gardner and Stern, 1996). These interventions were based on an information deficit model, which suggested that provision of new […]